9804 Old Warson Road
George and Allison created a home worthy of Architectural Digest, but a few years later they had to move out-of-state for new jobs. Here's how we helped them recapture their significant investment in the property when it came time to sell it.
Selling in St. Louis to Move to Austin
George and Allison purchased this stunning state back in 2016. I’d helped them navigate the purchase then, securing it for $95,000 below the $1,395,000 asking price. During inspections there were some dissapointing discoveries revealing improper work and deffered maintenance. Without missing a beat I got to work getting estimates and was able to negotiate for the seller to be responsible for over $30,000 in repairs.
They had fallen in love with the 9804 Old Warson Road and over the next few years, they poured their hearts and souls (and a considerable investment) into the home, transforming it into a showpiece worthy of Architectural Digest.
Fast forward to 2019. Their careers had taken a thrilling turn, prompting a move to Austin. When they reached out to me to work together for the third time, I knew we had something special to bring to the market. This wasn't just a house; it was a lifestyle, a sanctuary, a masterpiece of design and comfort. Our challenge was to capture that essence, to translate the feeling of living within those walls into something tangible for potential buyers.
We weren't just listing a house; we were showcasing a dream. The cornerstone of this approach was a visually stunning campaign, built around two key elements: jaw-dropping photography and a truly cinematic listing video. The photos captured every exquisite detail, but the video…that's where the magic happened.
The video wove a narrative, showcasing the flow of the home, the warmth of the living spaces, the tranquility of the pool area, and the sheer elegance of the entire estate. It painted a picture of a life well-lived, of family gatherings, of quiet evenings by the fire, of summer days spent poolside. It wasn't just a house; it was home.
The response was immediate and overwhelming. Within nine days, we had two offers and had chosen a buyer to work with. John secured a sale price of $1,450,000—a remarkable $150,000 more than George and Allison had originally paid just 3 years before. They were absolutely thrilled. The quick sale allowed them to transition smoothly to Austin, knowing that their beloved Ladue home had not only been sold, but had been presented and marketed in a way that truly honored its unique beauty and value. They left confident that they achieved the absolute best possible outcome. And that’s what makes this business so rewarding.
Truly Stunning Photography
We know our clients deserve the best and that's why we make an investment in your house to help you sell it for the best price. That means no cell phone photos or amateur photography. We only work with St. Louis's top real estate photographers to make sure your listing outshines the competition.
The Results
Creative digital assets like a scripted listing video and drone photographs set us apart from the competion here at The Voirol Group. Our stunning marketing is backed by a social media advertising strategy gets the results our clients are after.
We've got you covered.
We've helped over 200 families move around St. Louis, and we'd love to help you. Let's start by getting you a free home valuation—complete the form below.
